Logo
Gledhill Creative
Brand Guidelines
Contents
Logo
The logo is the primary identifier of our brand. It is employed to quickly communicate our name and identity to the world.
The logo is the primary identifier of our brand. It is employed to quickly communicate our name and identity to the world.
History
The brand has many assets within it's collection
The brand has many assets within it's collection
The Logo
Our logo is the primary identifier for our brand. It captures our name, mission, and legacy.
Our logo is the primary identifier for our brand. It captures our name, mission, and legacy.
On Colour
When combining the logo with brand colors, always ensure there is ample contrast in colour pairings. The following examples are approved combinations.
When combining the logo with brand colors, always ensure there is ample contrast in colour pairings. The following examples are approved combinations.
When combining the logo with brand colors, always ensure there is ample contrast in colour pairings. The following examples are approved combinations.
Single Colour
Always maintain ample contrast between the background and the logo.
Always maintain ample contrast between the background and the logo.
Scaling
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small. Recommended minimum size is 20 pixels for screen, and 1/4 inches in print.
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small. Recommended minimum size is 20 pixels for screen, and 1/4 inches in print.
Clear Space
Don’t crowd the logo. When placing other elements nearby, ensure minimum clear space for brand consistency. Describe how the clear space is calculated relative to a fixed element from the logo. See example below.
Don’t crowd the logo. When placing other elements nearby, ensure minimum clear space for brand consistency. Describe how the clear space is calculated relative to a fixed element from the logo. See example below.
Supporting Logo
The supporting logo is a supporting identifier for our brand. Describe its role and relationship to the primary logo.
The supporting logo is a supporting identifier for our brand. Describe its role and relationship to the primary logo.
Logo Use
Together, the logo, supporting logo, and supporting logo comprise our logo collection. Though they all represent our brand and should be used.
Together, the logo, supporting logo, and supporting logo comprise our logo collection. Though they all represent our brand and should be used.
Logo: Used most often
Used in situations to showcase the brand, places where it will be seen
Logo: Used often
Used in situations where the main logo can't fit or doesnt look right. Used on clothing, Social Media imagery
Logo: Used least often
Used in situations where the main logo can't fit or doesnt look right. Used for watermark, Icons, or a visual substitute.
Social Icon
The social icon is the simplest form of identification for our brand. Describe its role and relationship to the primary logo.
The social icon is the simplest form of identification for our brand. Describe its role and relationship to the primary logo.
Don't
Do not diminish the value of the logo in our brand. Avoid the following treatments.
Do not diminish the value of the logo in our brand. Avoid the following treatments.
Do not diminish the value of the logo in our brand. Avoid the following treatments.
